It is here, Brand It Or Die! The book that succinctly expounds the crucial and indispensable components involved in constructing and executing a winning brand strategy. Branding is approached in a versatile and consistent manner, illuminating its multiple facets and demonstrating how the various organizational activities should be synchronized and culminate in capturing the hearts and minds of your audience.
Companies compete and create strategic advantage in a variety of ways, some do so by performing a competitor analysis in an effort to identify weaknesses they can capitalize on. This book will inform you on how to compete by focusing on your customer, target market demographics, your brand competencies and attributes, along with the wants, needs, and perceptions of quality and value that create your customer’s realities. Accurately understanding that is legitimate competitive strength and empowers you to develop a contextually relevant brand.
What To Expect
Reading this text will help you improve your customer connections and retention, your competitiveness, your corporate image, along with its product’s/service’s image, and will assist you deliver effective and pertinent designs.
Your brand’s objective is to resonate with your target customers. Its goal is accomplished by establishing a pyschological and emotional connection with your customer. Your brand’s attributes must captivate your customer. Expect to receive pragmatic tools that will help you provide deep value and relevance to your customer.
What You Will Get Out
This book will empower you to create or transform your brand so that it connects and acquires significance simultaneously providing tangible value for your customers.
You will be given information on how to focus on the fundamental and critical aspects of constructing a strong brand which meets your goal of capturing and captivating the hearts and minds of your target demographic.
Brand It Or Die will help you:
Develop a strong brand and/or transform an existing one
Establish connections with your customer and influence buying decisions
Shape perceptions held by customers
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A copy of this book can also be obtained on amazon.com and is coming to a bookstore near you…
Brand It Or Die Workbook