How Nike Uses Communities to Create Modern Brands
- Mar
- 06
- Posted by
- Posted in Brand It Or Die
Business:Branding Articles from EzineArticles.com
How Nike Uses Communities to Create Modern Brands
Modern Nike is a benchmark on how modern brands are created. They are created through engagement and two-way conversation. Social media has changed how modern brands are created. This is an epic and historical change. Today, a brand is created through the development of an entire community. To be a successful brand, customers have to be engaged.
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News and Articles
- Hillshire Brands Management Discusses Q1 2013 Results – Earnings Call … – Seeking Alpha
- Our View: Hostess workers victims of management failure – Press Herald
- ASCC Begins Search for Top-Flight Brand Management Consultant – MarketWatch (press release)
- Don’t leave your mobile site to the IT guys – Marketing Week
- Twinkies’ bankruptcy too sweet for managers opponents say – Reuters